Here is a breakfast mashup few people saw coming. Pop-Tarts has partnered with canned water brand Liquid Death on a new limited-edition flavor inspired by one of the drink maker’s sparkling waters. The new Liquid Death Pop-Tarts Squeezed to Death Frosted Orange pastries hit store shelves in November 2026. Here is what to know about the flavor, the price and a spooky giveaway.
A first for Pop-Tarts
Liquid Death Pop-Tarts Squeezed to Death Frosted Orange are the first Pop-Tarts inspired by a flavor from Liquid Death, the brand known for its edgy canned water, iced tea and other drinks. The pastries are a limited-edition release from Pop-Tarts maker Kellanova.
Orange through and through
The new pastries pay tribute to Liquid Death’s orange soda sparkling water. They feature an orange-flavored filling, an orange-tinted crust, frosting and sprinkles, giving fans a bright, citrusy twist on the classic toaster pastry.
Price and release date
The new Pop-Tarts will start arriving in stores in November 2026. A 12-count package is priced at $4.69, while a 16-count package costs $4.97. Because it is a limited-edition flavor, it may only be available for a short time.
Not their first collaboration
The two brands have worked together before. Earlier this year, Liquid Death released Pop-Tarts Carnage, an iced tea inspired by Frosted Strawberry Pop-Tarts. It launched on Amazon in April before expanding to major grocery and retail stores in May 2026.
A busy year for Pop-Tarts
Pop-Tarts has been busy with partnerships in 2026. In August, ready-to-drink cocktail brand BuzzBallz teamed up with the breakfast brand on limited-edition cocktails inspired by Frosted S’mores and Frosted Brown Sugar Cinnamon Pop-Tarts.
A screaming alarm clock
To celebrate the launch, the brands created the Pop-Tarts Liquid Death Bad Morning Alarm Clock. True to Liquid Death’s dark humor, it wakes users up with screams, the sound of rattling chains and over-the-top morning badffirmations.
How to win one
Fans can enter for a chance to win the Bad Morning Alarm Clock on Instagram. To enter, tag a friend using the hashtag #PopTartsBadMorningGiveaway on the giveaway post from the official @PopTartsUS account.
Celebrity fans
Pop-Tarts has plenty of famous fans. Brothers Jason and Travis Kelce praised the Strawberry, Brown Sugar and Wild Berry flavors on their New Heights podcast in 2025, with Travis saying he could not imagine a childhood without them.
