Washington, D.C. – Leading modern multicultural media publication TANTV and URL Media, a network of 35 high-performing Black and Brown news media organizations reaching over 20million people, announce a partnership to center the voices and perspectives of Black audiences and diaspora communities. TANTV is one of three newly announced media organizations, including Baltimore Beat and Parlé Magazine, to join the URL Media Network. The partnership comes at a crucial time when trust in mainstream media is waning, and there’s an increasing demand for diverse content and perspectives.
“Our new additions to the URL network produce the journalism we know our communities crave, such as local news and entertainment, in the formats they want, such as streaming and IRL events. I’m looking forward to learning from them and amplifying their content widely,” said CEO and Co-Founder of URL Media, S. Mitra Kalita.
Through this partnership, both organizations will address several key objectives:
- Tackle the persistent underrepresentation of Black and Brown voices in mainstream media while promoting authentic, community-driven journalism.
- Advance the inclusion and representation of African, Black diaspora & multicultural communities, enabling brands to reach a diverse audience.
- Expand the reach and enhance the sustainability of media outlets serving communities of color through content syndication and advertising partnerships.
“For a long time, we at TANTV have been sounding the alarm that multicultural audiences have been left out of American mainstream media. URL Media understands the issue [of representation] as a media network that deeply cares about underserved communities and amplifies our mission of being a bridge that connects brands to reach a multicultural audience,” says founder and CEO of TANTV Adedayo Fashanu.
“We are so excited to welcome TANTV,” said Sara M. Lomax, President and Co-founder of URL Media. “As we look at the road ahead, with critical elections happening in the US and across the globe, it’s essential to provide local, national, and global perspectives that inform and empower diverse and dynamic Black communities.”
TANTV joins other URL Media partners including Baltimore Beat, Parlé Magazine, AsAmNews, Luz Media, Trenton Journal, Black Voice News, Documented, Epicenter-NYC, Native News Online, Prism, Native News Online, Outlier Media, Palabra, Immigrantly, The Oklahoma Eagle, Sahan Journal, PushBlack, Pulso, Scalawag, Scrol.lin, TBN24, La Noticia, The Haitian Times, Watch The Yard, Latina to Latina, Black Girl Times, Capital B, The Electorette, India Currents, El Tecolote and WURD Radio.
About TANTV: TANTV is a news media publishing and technology company dedicated to serving multicultural communities in the metropolitan area encompassing of District of Columbia, Maryland, and Virginia, United States, and beyond. With a dedicated focus on culture, business, and civics. TANTV addresses the media void for multicultural communities, allowing them to see their lived experiences reflected in the news.
About URL Media: URL Media was founded in 2021 with the goal to build a decentralized, multi-platform network that includes high-performing Black and Brown media organizations. Growing from eight to now 35, the members consist of exceptional news outlets representing a diverse mix of culture, format, geography and audience that amplify each other’s content and share revenues as a way to build greater sustainability for BIPOC media. Since its inception, URL Media has almost tripled in partners, doubled their revenue and maintained its profitability.
