Kylie Jenner’s Victoria’s Secret runway debut has stirred up one of the biggest fashion debates of the year. The beauty mogul wore the brand’s Fantasy Bra, valued at a reported $50 million, at this year’s show, and many fans were not happy about it. Now the diamond-covered piece is set to be offered for private sale. Here is what we know.
A headline-making debut
Jenner made her Victoria’s Secret Fashion Show debut on Sunday, October 18, in Culver City, California. She walked the runway wearing the Fantasy Bra, which returned to the runway for the first time since 2018. She is also the first person outside the brand’s Angels to wear it.
The most expensive yet
At a reported $50 million, the piece is the most valuable Fantasy Bra ever made. The previous record belonged to Gisele Bündchen’s Red Hot Fantasy Bra, a diamond and ruby design valued at $15 million when she wore it in 2000.
Inside the design
The bra was created with luxury jeweler Jacob & Co. and crafted from 18-karat white and yellow gold with no fabric. Its centerpiece is a 75.54-carat yellow diamond, surrounded by more than 4,400 natural diamonds. The piece reportedly took over 1,000 hours to make and was custom-fitted to Jenner.
Fans push back
The choice quickly drew criticism online. Many viewers argued the honor should have gone to a veteran model, noting that past wearers included Tyra Banks, Heidi Klum, Gisele Bündchen and Adriana Lima. Some critics labeled Jenner a nepo baby, though there is no evidence she paid to wear it.
Victoria’s Secret responds
Victoria’s Secret defended its decision, pointing to Jenner’s huge cultural reach. The brand’s Adam Selman told Vogue that Jenner extends well beyond fashion, culture and television. He also said the Fantasy Bra returned this year because fans had asked for it after the previous show.
Heading to private sale
According to Page Six, the bra will go back to Jacob & Co.’s boutique in New York City, where it will be available for private purchase. Fantasy Bras have traditionally been taken apart after the show, which makes this sale an unusual next chapter for the piece.
Price still unknown
The final asking price has not been disclosed. The $50 million figure is the bra’s reported valuation, not a confirmed sale price, so it is unclear whether a buyer will have to pay that much. The yellow diamond alone has reportedly been valued at about $22 million.
A debate over legacy
The reaction highlights a wider question about what the Fantasy Bra stands for today. For years, it was seen as a top honor for the brand’s most celebrated models. Some observers see the choice of a celebrity entrepreneur as a sign of how the brand is changing its most famous tradition.
