Who knew that achieving greatness starts with simply showing up? Everything else begins to align with that first step. Being in Pharrell’s orbit has sparked an uninterrupted creative flow in me—as a visionary, a founder, and a builder—and his investment in TANTV has further accelerated this transformative journey. Access to high-level rooms and world-class leaders is translating into deeper insight on how to lead, scale, and sustain a purpose-driven business.
During this year’s MET Gala week—where Pharrell served as co-chair—I was among an elite group of founders flown into New York City by Black Ambition for a curated experience. All expenses paid, we were granted rare access to meet with some of the most influential brand executives in the world. The week itself echoed the MET Gala’s theme of “Dandyism,” which Pharrell described in Vogue as “a reflection of sophistication and well-traveled taste.” That spirit defined the week—a luxury learning experience designed to elevate our visions that concluded with a Louis Vuitton store visit and private dinner at the most sought after Le Café Louis Vuitton.
.
Our time in NYC included high-touch, executive-led sessions with legacy brands like Louis Vuitton and financial powerhouse VISA. At Louis Vuitton’s Manhattan headquarters, we were hosted in the company’s private “magic room”—a stunning space where the brand opened its playbook to us, recognizing the innovation and cultural relevance we bring as founders. The conversations centered around building scalable companies rooted in creativity, community, and global impact. This opportunity couldn’t have come at a more pivotal time for TANTV.
We’re on the verge of launching SYNDEX, our new tech platform that empowers multicultural publishers, podcasters, and creators with tools to drive both visibility and revenue. During the session with Louis Vuitton, I asked CEO Megan Grant about the company’s commitment to advertising spend with diverse-owned media. Her response affirmed what we’ve long known—there’s a critical need for innovation in this space. And SYNDEX is designed to meet that need.
We’re stepping into high-level rooms not just to be seen—but to close deals. Our immediate goal is to unlock $2 million in advertising revenue through SYNDEX for local and diverse-owned media in our network. This meeting was more than inspirational—it was catalytic.
Later, at VISA’s global headquarters, Jeff Cha, SVP of Global Brand, spoke about the power of brand. One quote that stuck with me:
“Brand is a promise—and your reputation.” — Jeff Cha
That resonated deeply. At TANTV, our brand promise has never wavered. Against the odds, and no matter how many times we’ve stumbled, we continue to rise—to show up. Our mission remains clear: to build a more inclusive media landscape that reflects the richness of multicultural voices.
And now, we’re scaling that promise.
TANTV’S SYNDEX: A Turning Point for Multicultural Media
There’s one quote that sums up this experience:
“Being invited into rooms with leaders from Louis Vuitton and VISA wasn’t just inspiring—it was strategic. It showed me exactly how TANTV and SYNDEX can level up and become essential players in multicultural media.”
With SYNDEX’s launch on the horizon, TANTV is entering a bold new phase. We’re not just storytelling—we’re building the infrastructure where multicultural creators, publishers, and podcasters can thrive. That means AI-powered content distribution, smarter monetization through targeted advertising, and access to global markets.
What Pharrell’s Black Ambition has done is hand us the codes—the tools, the playbooks, the strategy.
- So to advertisers: TANTV is your gateway to the engaged multicultural audiences you haven’t tapped yet.
- To creators and influencers: We’re building the network where your voice is heard and monetized.
- To local publishers: We’re restoring value to your platforms through sustainable revenue models.
We’re actively seeking brand partners, advertisers, investors, and creators who believe in our vision. Pharrell, Louis Vuitton, and VISA see the potential. We’d love to have you join us on this journey.
The learning was deep. The impact will be deeper. And this is just the beginning.
Stay tuned.
